Friday, May 30, 2008

How Important are the Photos on eBay Anyway?

MyStudio Is the Solution to Great eBay Photos

So I've heard the stats that on eBay over 4 million photographs are uploaded every day and nearly 85% of those photos are rated as "poor" in quality. This is actually great news! Why? Because it means that auctions with good photos will stand out all the more. If 100% of photos were great, then the competition for similar items would be that much more intense and making money would actually be more difficult. These stats are telling you that you have a fantastic opportunity to make your products stand far above the rest by simply providing high quality photos!

Ebay guru Don Lancaster says, "Photos dramatically add to the value of any eBay listing. Photos will usually make a 2X to 3X difference in bidder interest. They also very much up your [final] selling price and reduce the number of times an item has to be relisted." This is especially true on high ticket items and collectibles where detail and accuracy are of the utmost importance to prospective buyers. Suffice it to say that if you are the least bit serious about making money on eBay, you need to take action to make sure your photos as good as they can possibly be.

So now what? Should you run out to find the best digital camera that money can buy? Are you wondering which spot on the floor or which bedspread in your house will provide the best background? How about lighting....should you use a flash? Maybe a fluorescent desk lamp or that lamp in the corner by the couch where you love to read? Pish posh. None of those things by themselves will ensure great product photos. You should actually do NONE of them and simply buy a MyStudio Tabletop Photo Studio which gives you a perfect seamless background and perfect lighting for you, and can be used to photograph most small to medium sized items. If you are selling collectibles and high ticket items, MyStudio can actually pay for itself within your first sale or two. Already widely used among model train collectors, virtually all MyStudio users reported more bidders and higher final sales prices than before they were using MyStudio for their photos. And best of all, in all likelihood you do not have to replace your camera! If your camera is less than 4-5 years old, it will most likely work just fine with any MyStudio tabletop system. This is because the two most important elements in a good product photograph are a good background and proper lighting which are both taken care of for you by MyStudio.

There will be more to come in the ensuing weeks and months about MyStudio. We will be at the eBay Live! 2008 tradeshow in Chicago, IL June 19-21, Booth #964. We will have photos and stories to tell from the show that we will post here, along with more posts about how to use MyStudio and why it is a far better solution than the fabric cubes and other photo light boxes that you might find on the market.

No comments: